When you’re making a deal, what’s going on in your brain?


When two people are trying to make a deal — whether they’re competing or cooperating — what’s really going on inside their brains? Behavioural economist Colin Camerer shows research that reveals how badly we predict what others are thinking. Bonus: He presents an unexpected study that shows chimpanzees might just be better at it.

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The Art of Choosing

Sheena Lyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

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