When two people are trying to make a deal — whether they’re competing or cooperating — what’s really going on inside their brains? Behavioural economist Colin Camerer shows research that reveals how badly we predict what others are thinking. Bonus: He presents an unexpected study that shows chimpanzees might just be better at it.
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Sheena Lyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Tal Golesworthy is a boiler engineer — he knows piping and plumbing. When he needed surgery to repair a life-threatening problem with his aorta, he mixed his engineering skills with his doctors’ medical knowledge to design a better repair job.
How do you measure a nebula? With a brain scan. In this talk, TED Fellow Michelle Borkin shows why collaboration between doctors and astronomers can lead to surprising discoveries.